Workshops

The Hero Photo!

Hero Banner 1

Hero Photos taken by Brad Rickerby


You know the Hero Photo.  It is the big one that leads the way.  You see it on billboards, in ads, on the side of buses, on book and magazine covers and as two page spreads inside magazines.  The Hero Photo draws you in. It peaks your interest, makes you want to know or to read more. It is big and shouts to be seen.  It is informative first. It tells you about a place or a concept or an emotion. But it can also have decorative elements. Where the normal image is equal to a thousand words, the Hero Photo equates to ten thousand. Creating the Hero Photo is fun, exciting and I might ad, profitable.

To be successful professionally you have to be able to shoot the Hero Photo. 

As a contract shooter first for Tony Stone and then Getty, I have spent the last 15 years creating the Hero Photo. I have seen a ton of my images as ads and book and magazine covers. Now I would like to share tips and techniques with you through a series of Workshops held in New York City (I will expand to other cities soon).

For more information, please contact me at brad@bradrickerby.com.


Workshop #1

Shooting City Night Skylines as Hero Photos - New York City

Photos created from under the Brooklyn Bridge
Images created from shooting under the Brooklyn Bridge

Date:  Thursday August 15, 2013
Next Date:  TBA
Time:   From 6:30 to 9:30 ish PM.
Location:  Under the Brooklyn Bridge
Size:  Limited to six (6) participants.
Cost: $125, payable in advance by Paypal (see link below).

For all levels from beginner to advanced.  

The city skyline is an important shoot to have mastered for your Hero Photographer portfolio.  The skyline is a very visual, informative and potentially dramatic image.  Done correctly the skyline can be used in a variety of conceptual ways and can be a great photographic introduction to a travel article. You will learn the best camera setting (in terms of exposure, ISO, aperture and exposure compensation), compositions and other advanced techniques to create the explosive image that you pre-visualized.

Much of the instruction will on an individual basis, depending on your level of knowledge, skill and what your questions and photographic desires are.

You will take from this workshop the knowledge and ability to create a great city skyline photograph any where you travel.
You may even get an photo that is good enough for your portfolio (as with all things in life, practice makes perfect).


The Workshop is limited in size to six participants so there will be ample individual attention.

The best time to shoot starts at around dusk.  Starting at around 6:30 PM, I will give a presentation and take questions. Around 7:15 to 7:30 set up starts and you should be ready to shoot by 8:00, when the lights starts getting to its best.  Shooting will continue for as long as you want (I will leave, however, at 10:00 PM).

You will need to bring and have a working knowledge of your camera and a tripod is strongly recommended.  Apart from that you need need to bring is a desire to create great images.



 
 








More from under the Brooklyn Bridge
More images created from under the Brooklyn Bridge

City Skylines from Around the World



Workshop #2


Night Street Photography and the Hero Photo - New York City

Times Square Sidewalk

Dates:   TBA
Time:  6:30 to 9:30 PM
Location:  Times Square, Grand Central Terminal, the Flat Iron District or 72nd and Broadway
Size:  Limited to six (6) participants.
Cost: $125, payable in advance by Paypal (see link below).

Streets at night New York City

For all levels of photographers, from brand new to most experienced.  Street photography at night is an entirely different animal than it is during the day. If only because you have to select and use your light source. Technical matters such as the mix of ISO and shutter and aperture setting become critical. Each impacting the look and feel of the image you are creating. The right setting can create wonderful images. But as well as the camera settings to use, you must also pre visualize the image you want to create. Do you, for example, want the people in your image to be concrete, or perhaps some blur, making the people more ghostly and abstract is more your preference. Then too, you can also make the people in front of your camera disappear, as if by magic. These and many other considerations will be discussed at the Workshop.

The workshop will emphasize individual attention and creativity. It will cover the essential basics (such as exposure compensation for low light shooting, as needed), and composition, photo design and other advanced techniques to create drama and enhance story telling. To be effective at night you will have to pre visualize how the various types of light will impact the image you are creating.  We will spend a lot of time on this aspect of "seeing" the image before it is created.

The street photograph is important to have in your Hero Photo portfolio. I like to shoot right around dusk because you can get great color from the sky in addition to marvelous light from the street.  The street Hero Photo gives you many more options in how you can tell your story than does the skyline.  You can find an active area and document chaos or sneak around the corner, where there is, potentially, only one street light, and find a way to show what quiet areas look like in an urban setting.

You will take away from this workshop a number of important photographic skills, abilities and techniques.  Most important of these skills is the new type of "seeing" that you will have to do. You will also learn how to translate what you see into a remarkable image.  Needless to say, you are going to be able to take these two skills and bring them with you anywhere you may travel.  Who knows, you may even come away with an image for your portfolio (although again, that may take some practice).

The Workshop is limited in size to six participants so there will be ample individual attention.

The best time to shoot starts at around dusk.  Starting at around 6:30 PM, I will give a presentation and take questions. Around 7:15 to 7:30 set up starts and you should be ready to shoot by 8:00, when the lights starts getting to its best.  Shooting will continue for as long as you want.

You will need to bring and have a working knowledge of your camera and you may want to use a tripod.  Apart from that you need need to bring is a desire to create great images.



 




Workshop #3

Painterly image of Times Square, NYC  Watercolorish view of Times Square

A painterly view of Times Square                                                          Watercolor effect of Times Square, NYC thanks to the rain on my windshield

Photoimpressionism - Creating Art with your Camera - New York City
Dates:   TBA
Time:  6:30 to 9:30 PM
Location:  TBA (but in New York City)
Size:  Limited to six (6) participants.
Cost: $150, payable in advance by Paypal (see link below).

Art photo creation in New York City

Leave the RULES of photography at home.  Bring your creativity with you.  This workshop is about being free, free to create images that are breathtaking, startling, dynamic and exciting. I like to think I fall in line with some of photographies great creative users of color (like Hy Hirsch, Ernst Haas, Harry Callahan and Saul Leiter). I like using color to not only tell a story, but to create a mood as well. By abstracting what we see, we can go to a whole new level in our photography.  A level that indeed, sets us apart from the teaming masses of normal, regular snappers.

These are big goals, but they are what I try to teach in this workshop. And I have to say that what I'm teaching may be learnable only through repetition and failure.  My most valuable contribution to you may be giving you the freedom to try the first time.

From a hands on perspective, the focus of this Workshop will be to demonstrate to you how you can use your camera, in the field, to let your creativity flow.

Like the other Workshops, this one will be held in the evening at various locations through out New York City. I like to work with dusk light, the best light of the day as far as I am concerned. And when the city lights come up it is the best time to get abstract. Starting at around 6:30 PM, I will give a presentation and take questions. Around 7:15 to 7:30 set up starts and you should be ready to shoot by 8:00, when the lights starts getting to its best.  Shooting will continue for as long as you want (I will leave, however, at 10:00 PM).

And as a by the way, I don't have a lot of use for Photoshop.  I am kind of old school. The images and effects I create are almost all done in camera (okay, I use Photoshop to make the same adjustments I could have made in an old fashion darkroom, things like exposure, color balance, contrast, etc.). The focus of this Workshop will be to demonstrate to you how you can use your camera, in the field, to let your creativity flow.

The Workshop is limited in size to six participants so there will be ample individual attention.


You will need to bring and have a working knowledge of your camera and you may want to use a tripod (then again, you may not, but bear in mind that if you choose not to bring a tripod, you will come up with blurred images.  Which, of course, may or may not be a good thing).  Apart from that you need need to bring is a desire to create great images.


 
 


SPECIAL BONUS - For all those who complete all three workshops, you will receive a Certificate of Accomplishment in the Hero Photo, that I will sign, and that will be suitable for framing.